The essence of purism
The Ducati Scrambler is more than a motorcycle. It stands for a whole lifestyle attitude and for decelerated, relaxed cruising without performance pressure. It is a pure “post-heritage” bike that will appeal equally to those getting back on the saddle and to young trend-setters.
Buyers can choose from four
basic bike variants
The Ducati Scrambler is light
and nimble, and it can be operated
“Up until now, Ducati has been a pure sport-performance brand offering high-quality, hi-tech bikes, some of which are very challenging to drive,” says Ducati CEO Claudio Domenicali. That is, until the Ducati Scrambler was launched on the market early this year and forged a new, second image of Ducati. “With the Ducati Scrambler, we wanted to intentionally provide a counterbalance – with an easy-to-use product that is easy to operate, pleasant to drive and relatively simple technically,” explains Domenicali. “Ducati Scrambler is a new brand for Ducati and the land of joy is its environment,” says the Italian.
Developers intentionally avoided pursuing a high top speed and maximum acceleration. The Ducati Scrambler wants to revive a 1970s feeling of freedom. At just 186 kg with a full fuel tank, it has a low center of gravity and a low seat, and it is light and easy to handle.
“The bike embodies the spirit of those times: relaxed riding and the coming together of like-minded bikers who simply want to have a good time. We wanted to transfer this Woodstock feeling to contemporary times,” says the mechanical engineer, who has worked for the brand for 24 years.
Unlike the previous, very performance-oriented Ducati bikes, the Ducati Scrambler model series will appeal to a more design-oriented and fashion-conscious target group. “In the big cities of Europe, there has been a strong trend in interior design for several years now. In their homes, residents of Berlin or Milan like to mix furniture from past eras with contemporary pieces. This is precisely the trend that we are taking up in our new brand,” says Domenicali.
Contemporary post-heritage bike
The contemporary Ducati Scrambler
combines the name and some
of the design elements of the historic
single-cylinder Ducati Scrambler
of 1968. However, its technology is
Passionate biker – Ducati CEO Claudio Domenicali has been working for the iconic company for 24 years now.
In keeping with this DNA, the base color of the Ducati Scrambler model series is a ̕62 yellow. Traditionally, the bikes from Bologna come in an eye-catching and more aggressive red – so a clear distinction is being made based on the color.
The developers of the new motorcycle also followed puristic principles in developing its drive system. The air-cooled 803 cm³ desmo twin, which is familiar from the Monster 796, was further refined for the Ducati Scrambler. That is because brute, raw power delivery does not fit in with a relaxed driving style. The optimization eliminated one throttle valve, which cost a few horsepower, but resulted in a wonderfully smooth power curve. The two-valve per cylinder engine shows a willingness to accelerate at low revs, and it then runs through the speed range in an unagitated way and with typical Ducati tailpipe sound, which in this case is not overly brash. The peak power of the motorcycle is 75 hp, which is more than adequate – even for a lot of fun on winding country roads.
Until now, Ducati has been a purely sport-performance brand
offering high-quality, high-tech bikes,
some of which are very challenging to drive.
Permanent grin included
The virtues of the Ducati Scrambler are not a high top speed or maximum acceleration. Instead, the bike offers relaxed touring thanks to its comfortably high handlebars and low weight.
Although the motorcycle’s design is based on a historic product – the singlecylinder Ducati Scrambler that was very successful in its time and was built from 1968 until the mid-1970s – the modern variant is by no means a retro bike. Domenicali explains the design philosophy: “We borrowed stylistic elements from the old motorcycle, but mixed contemporary elements such as an LED daytime running light, a short exhaust pipe and contemporary swinging fork into the overall design.” On this motorcycle, it is hard to find any electronic gimmicks except for the indispensable Bosch ABS system.
The concept also includes numerous customization options. The Ducati Scrambler is available in four different versions: the Icon, Classic, Full Throttle and Urban Enduro. They can be configured to personal tastes with an extensive program of customization options. “Each customer can, so to speak, scramble his or her own machine,” explains Domenicali. It is a type of modular component system. Customers choose the parts that they like and create a custom bike from them. Examples include the many different fuel tank side panels available – such as aluminum, carbon or even a really hip look, various fenders and handlebars, and the Termignoni exhaust pipe, which is also available in a high-mount enduro-like version. There is also a full line of apparel designed for the Ducati Scrambler series – from the jet helmet and matching goggles to leather jackets, t-shirts and jeans to the trendy Blundstone boots – which the brand is marketing under contract with the luxury brand from Australia.
A bike for ladies and gentlemen
Women love the Ducati Scrambler too – because
it looks good and is easy to drive. The Ducati
Scrambler Shop offersmatching apparel
and accessories: gloves, helmets and boots that
range up to the stylish Blundstone boots.
Currently, the Ducati Scrambler is the least expensive Ducati. In Germany, the Icon can be purchased for 8,390 euros with cast alloy wheels and plastic fenders. For 1,400 euros more, there is the Classic with spoke wheels, metal fenders and a stitched vintage seat. Offered at the same price are the Full Throttle with cast wheels and Termignoni sport exhaust pipe and the Urban Enduro with a high-mount front fender, off-road crossbar and headlight protection grille.
We have ramped up our production
and are now well above planning figures.
For European markets, the bike is built at the main plant in Bologna. For Asia and America, on the other hand, the bikes are built at a factory in Rayon, Thailand, which began production in November 2014. The bike has been at dealers since January in Europe, since February in the USA and since just a few weeks ago in Asia. The original plan was to build around 10,000 Ducati Scramblers per year, but the bike’s success quickly changed things for the Ducatisti in Bologna. “We have ramped up our production and are now well above planning figures,” says the Ducati CEO with pleasure.
And the journey is far from over: Ducati wants to grow the Ducati Scrambler brand into an extended model series, including additional engine versions. But Domenicali is not revealing details on this yet. We can look forward with eager anticipation to the Ducati Scrambler bikes that the Italian motorcycle crafter will conjure up for the streets in coming years.
Driving pleasure both on and off the road: Even drifts on loose surfaces are no problem on the Ducati Scrambler.
It is very manageable at all times.
Ducati Scrambler Icon
|Engine type||Air-cooled two-cylinder in L-form 2 valves per cylinder, desmodromic control|
|Bore/stroke||88 × 66 mm|
|Power output||55 kW (75 hp) at 8,250 rpm|
|Torque||68 Nm (6.9 kgm) at 5,750 rpm|
|Gasoline injection||Electronically controlled fuel injection, 50 mm throttle valves|
|Exhaust system||Stainless steel exhaust system Aluminum covers for muffler, catalytic converter and 2 oxygen sensors|
|Price||from 8,390 euros (price in Germany)|